Enterprise Data Warehousing Solution Applebee’s International implemented an enterprise data warehouse (EDW) from Teradata with data analysis capabilities that helped management acquire an accurate understanding of sales, demand, and costs. An EDW is a data repository whose data is analyzed and used throughout the organization to improve responsiveness and ultimately net earnings. Each day, Applebee’s collects data concerning the previous day’s sales from hundreds of point-of-sale (POS) systems located at every company-owned restaurant. The company then organizes this data to report every ticket item sold in 15-minute intervals. By reducing the amount of time required to collect POS data from two weeks to one day, the EDW has enabled management to respond quickly to guests’ needs and to changes in guests’ preferences. With greater knowledge about their customers, the company is better equipped to market and provide services that attract customers and build loyalty