Furthermore, by enabling the international community to hear the voice of the oppressed and the deprived, the print media has played an important role in wiping off colonialism from the face of the earth.
•It will interesting to speculate how Gandhiji would have managed to achieve the success and popularity he did, if the print media had not played an encouraging role in India's freedom struggle.
• Matching the print media in versatility and the power to influence public opinion is the audio-visual media, symbolised by radio and television.
•though compared to the print media, the electronic media is a new entrant in the field of communication, its potential for growth far exceeds that of the print media.
•owing to its special characteristics, the electronic media is able to access larger sections of society, including the illiterate, than the print media.
•Moreover, the personalised approach of the audio - visual media makes them more attractive and popular than the print media.
•The prospects of future growth are also brighter in the case of audio- visual media, because, whereas the popularity of the print media is dependent on the literacy of the population, the electronic media can access the entire population, irrespective of its literary level or caliber.
• Besides its utility to spread information and to provide entertainment, the audio- visual media is also a powerful tool in educating the people Countrywide classrooms, while being an efficient way reach scattered and isolated populations, is also a cheap and relatively trouble-free means of education.
• But just as all media have the ability to meet the cultural, educational, social and political needs of society, so they have the potential to create mischief in it. As people depend on the media to judge events and to frame personal opinions, it’s easy for anyone, capable of manipulating the media to mislead the public.
•Misinformation is one of the worst banes of the media.