Part I: Contextual & Business
Marketing Trend
Mass > Segmentation > Micro Segment > Personalization
What is contextual marketing and why this is the most advanced form of campaigning?
Importance of relevant offering
Continuously Increasing Revenues and Customers value through ‘Contextual Solution’
Contextual Marketing cross functional team & WOW
Part II: Use cases & Analytics
Marketing challenges and windows of opportunities Pre-paid/Post-paid scenario
Contextual Use cases
Contextual Predictive insight outlook & way forward
Part III: Contextual Framework & Functionality
Standard Framework for contextual Marketing
Mapping Functionality and Business capabilities (high level)
Campaign measurement method & example results
Part IV: Personalized Idea & Thinking