Face validity If a test appears to do what it claims, it is more likely to be accepted by all concerned. Jafarpur (1987: 199) considers face validity to be subordinate to the other types listed above. Indeed, it is a qualitative measure, not a scientific one. However, in light of harsh, economic realities, I would take issue with Jafarpur‟s claim. Face validity is of the utmost importance in the development and adoption of a new test. If those paying for the test (whether it be an individual, a company or an educational authority) are unimpressed by what they see, it is highly unlikely that the test will be widely-adopted. If teachers or students fail to perceive the value of the test, it is likely to have a detrimental impact on preparation and scores.