The population for this study consisted of two Groups: Thai residents and international travelers. In an effort to learn more about the perceptions of these two Groups, surveys were given to 190 Thai residents from 37 different provinces in Thailand, and 232 international travelers from 23 American states and 32 different countries. Of these 232 international travelers, almost 70 percent were on their first trip to Thailand
When asked about the top three images or characteristics that came to mind when thinking of Thailand as a vacation destination, the most frequently mentioned items by the Thai residents were culture (including trips to… temples, museums, craft exhibitions and festivals ) beaches and historic architecture. For international travelers, the most frequently mentioned items were culture, mentioned items were culture, beaches, and food
The population for this study consisted of two Groups: Thai residents and international travelers. In an effort to learn more about the perceptions of these two Groups, surveys were given to 190 Thai residents from 37 different provinces in Thailand, and 232 international travelers from 23 American states and 32 different countries. Of these 232 international travelers, almost 70 percent were on their first trip to Thailand When asked about the top three images or characteristics that came to mind when thinking of Thailand as a vacation destination, the most frequently mentioned items by the Thai residents were culture (including trips to… temples, museums, craft exhibitions and festivals ) beaches and historic architecture. For international travelers, the most frequently mentioned items were culture, mentioned items were culture, beaches, and food
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