Recommendation
Based on the findings of the study, in order to improve the share of export
market and its competitiveness in the global market, Ethiopia has to give due attention
to the following policy implications:
1. Coffee, from Colombia and Brazil - with high market shares in the Japan
market, is found to be complementary with the Ethiopian coffee. Furthermore,
Japanese consumption of Ethiopian coffee demonstrated that its demand is slightly
price elastic. Hence, the market share and revenue can markedly be increased by
pricing policies i.e., a price decrease that make the Ethiopian coffee more competitive
in the Japan market.
2. Ethiopia has established premium organic brands of coffee in Japan such as:
Harrar, Jimma and Sidamo. This could be the reason that explains why its expenditure
elasticity is elastic (1.46) in Japanese market. If Japan imports more coffee, Ethiopian
coffee exporters will get benefits. However, based on the results of this study, the
contamination dummy indicated a significant negative impact on the volume of coffee
exported to Japan. This implies that consumers in the Japanese market seemed to loseconfidence on Ethiopian coffee. Therefore, understanding the preference of the market
and maintaining the quality standards of coffee in Japanese market has to be given
much attention so as to maintain and/or improve the market share and competitiveness
of Ethiopian coffee.
3. As can be observed from the results of the diamond model, the part of the
diamond reflecting the related and supporting industries is the most distorted one
implying that the country has a great problem in that area especially its being
landlocked. Hence, Ethiopia has to give priority to the building of infrastructure such
as road networks and railroads whereby export goods can efficiently be transported to
the outlets. Furthermore, the country has to solicit as many seaport outlets as possible
in order to avail its export goods and maximize its export revenue and increase its
competitiveness internationally. Such improvements can lead to a reduction of prices
of export commodities such as coffee.
4. Though the country is believed to have plenty of untapped natural resources,
the result of the diamond model indicates that the country has a weak part of the
diamond in the factor conditions too. This explains that the existing resources
including human resource have not been developed and exploited. And to exploit such
natural and human resources and to benefit more out of it, huge capital and technology
which the country lacks most would be imperative. Therefore, the country has to
encourage domestic private investment as well as attract foreign direct investment
(FDI) from abroad simultaneously. It is clear that foreign investors have many options
as countries compete for same and try to be more conducive than others in different
aspects. And investors do have their own economic and other criteria so as to decide
where to invest. Understanding this, the country must create conducive working
environment for both domestic and foreign investors by constantly revising and
updating its investment policies
คำแนะนำตามผลการวิจัยการศึกษา เพื่อปรับปรุงสัดส่วนของการส่งออกตลาดและการแข่งขันในตลาดโลก ประเทศเอธิโอเปียมีให้ครบสนใจถึงผลกระทบนโยบายต่อไปนี้:1. กาแฟ โคลอมเบียและบราซิล - กับตลาดสูงหุ้นในญี่ปุ่นตลาด พบจะชงกาแฟเอธิโอเปีย นอกจากนี้ญี่ปุ่นบริโภคกาแฟเอธิโอเปียแสดงอุปสงค์ว่าเล็กน้อยราคายืดหยุ่น ดังนั้น ส่วนแบ่งตลาดและรายได้อย่างเด่นชัดสามารถเพิ่มได้โดยนโยบายการกำหนดราคาเช่น ราคาลดที่ทำให้กาแฟเอธิโอเปียแข่งขันในตลาดญี่ปุ่น2. เอธิโอเปียได้ก่อตั้งแบรนด์อินทรีย์พรีเมี่ยมกาแฟในญี่ปุ่นเช่น:Harrar, Jimma และ Sidamo นี่อาจเป็นเหตุผลที่อธิบายเหตุผลของรายจ่ายความยืดหยุ่นมีความยืดหยุ่น (1.46) ตลาดญี่ปุ่นใน ถ้าญี่ปุ่นนำเข้าเพิ่มเติมกาแฟ อะผู้ส่งออกกาแฟจะได้รับประโยชน์ อย่างไรก็ตาม ตามผลการศึกษา การปนกันขโมยระบุส่งผลลบอย่างมีนัยสำคัญกับปริมาณของกาแฟส่งออกไปญี่ปุ่น หมายความว่า ผู้บริโภคในตลาดญี่ปุ่นดูเหมือน loseconfidence ในเอธิโอเปียกาแฟ เข้าใจความสำคัญของตลาดดังนั้นและรักษามาตรฐานคุณภาพของกาแฟในตลาดญี่ปุ่นได้รับความสนใจมากเพื่อรักษา หรือเพิ่มส่วนแบ่งการตลาดและการแข่งขันกาแฟเอธิโอเปีย3. As can be observed from the results of the diamond model, the part of thediamond reflecting the related and supporting industries is the most distorted oneimplying that the country has a great problem in that area especially its beinglandlocked. Hence, Ethiopia has to give priority to the building of infrastructure suchas road networks and railroads whereby export goods can efficiently be transported tothe outlets. Furthermore, the country has to solicit as many seaport outlets as possiblein order to avail its export goods and maximize its export revenue and increase itscompetitiveness internationally. Such improvements can lead to a reduction of pricesof export commodities such as coffee.4. Though the country is believed to have plenty of untapped natural resources,the result of the diamond model indicates that the country has a weak part of thediamond in the factor conditions too. This explains that the existing resourcesincluding human resource have not been developed and exploited. And to exploit suchnatural and human resources and to benefit more out of it, huge capital and technologywhich the country lacks most would be imperative. Therefore, the country has toencourage domestic private investment as well as attract foreign direct investment(FDI) from abroad simultaneously. It is clear that foreign investors have many optionsas countries compete for same and try to be more conducive than others in differentaspects. And investors do have their own economic and other criteria so as to decidewhere to invest. Understanding this, the country must create conducive workingenvironment for both domestic and foreign investors by constantly revising andupdating its investment policies
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