Strategy & implementation
5.1 Marketing strategy
5.1.1 Focusing on the cheap.
5.1.2 Accumulate points redeemed from the shop.
5.1.3 5% discount on a purchase of 1000 baht.
5.2 Competitive analysis
5.2.1 The price and the beauty attract customers. Store management to beautiful, make search page. And free is what customers like.