This wide array of study subjects might or might not draw our attention in the future. At present most work on social influence of health literacy either takes a macro-approach and inquired about differential literacy depending at socioeconomic status, residence, or minority status. Most work taking a micro-approach is concerned with the effects of parental health literacy on children’s health behavior and outcomes. The latter is also the category two studies in this issue of Patient Education and Counseling belong to.