Types od advertisementPrint entire guide A successful advertising campaign will spread the word about yourproducts and services attract customers and generate sales. Whether you aretrying to encourage new customers to buy an existing product or launching anew service, there are many options to choose from. The most suitable advertising option for your business will depend onwhat products or services you are advertising, and your target audience. Forexample, if you know that your target market reads a particular magazine, youshould advertise in that publication.The following list is an introduction to advertising methods that you coulduse. Remember, you can always be creative in your advertising to get noticed(within advertising regulations).Newspaper Newspaper advertising can promote your business to a wide range ofcustomers. Display advertisements are placed throughout the paper, whileclassified listings are under subject headings in a specific section.You may find that a combination of advertising in your state/metropolitannewspaper and your local paper gives you the best results.MagazineAdvertising in a specialist magazine can reach your target market quickly andeasily. Readers (your potential customers) tend to read magazines at theirleisure and keep them for longer, giving your advertisement multiple chancesto attract attention.If your products need to be displayed in colour then glossy advertisements ina magazine can be ideal - although they are generally expensive.Magazines do not usually serve a small area such as a specific town. If yourtarget market is only a small percentage of the circulation, then advertisingmay not be cost-effective.