As of December 1999, MotherNature.com’s marketing efforts took several forms. Offline, or traditional advertising was done in print, radio and television. Specifically, they targeted major urban centers such as Boston, New York and San Francisco through each of the aforementioned media. Radio ads featured the voice of actress Blythe Danner as “Mother Nature.” Television advertising for MotherNature.com aired during traditionally highly rated events, such as the Emmy Awards and the U.S. Open Tennis tournament.
Online advertising consisted primarily of search engine keywords and permission-based marketing and emails through incentive programs such as Mypoints, Netcentives, and Coolsavings. MotherNature.com also provided incentives for health care providers and health clubs to promote VSM products and refer patients and members to the website. Other marketing efforts included targeted newsletters and direct mail, special offers, and public relations events. On April 15 9tax day), MotherNature.com sponsored “Stress Relief for a Taxing Day” in Boston, New York and San Francisco. Return filers were given samples of Kava Kava, a private label product that works as a natural stress reliever.
As of December 1999, MotherNature.com’s marketing efforts took several forms. Offline, or traditional advertising was done in print, radio and television. Specifically, they targeted major urban centers such as Boston, New York and San Francisco through each of the aforementioned media. Radio ads featured the voice of actress Blythe Danner as “Mother Nature.” Television advertising for MotherNature.com aired during traditionally highly rated events, such as the Emmy Awards and the U.S. Open Tennis tournament.
Online advertising consisted primarily of search engine keywords and permission-based marketing and emails through incentive programs such as Mypoints, Netcentives, and Coolsavings. MotherNature.com also provided incentives for health care providers and health clubs to promote VSM products and refer patients and members to the website. Other marketing efforts included targeted newsletters and direct mail, special offers, and public relations events. On April 15 9tax day), MotherNature.com sponsored “Stress Relief for a Taxing Day” in Boston, New York and San Francisco. Return filers were given samples of Kava Kava, a private label product that works as a natural stress reliever.
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