3.4 Technological
Technology advancement, rapid globalization and Internet impact have a huge effect on the automotive industry. Over the last years, much technology advancement has taken places within the industry, including the introduction of fully electrical cars and computerization of cars that allowed automotive driving and prevent drivers from accidents (Haveit-eu.org, 2011). This leads to more variety and more improvements in safety and convenience of cars in the future. Moreover, B2B platforms and market places have also given increased opportunities to the car industry that in turn increased efficiencies and reduced costs (Kachaner, et al, 2011)