According to the Public Relations Society of America (PRSA), public relations coordinators facilitate mutual understanding between organizations and the public (www.prsa.org). This involves understanding the concerns of individual community members, interest groups, investors, consumers and government agencies, as well as addressing them through strategic use of the media and direct communication.
The U.S. Bureau of Labor Statistics (BLS) explains that public relations specialists' responsibilities tend to be broad in scope when they work for smaller organizations (www.bls.gov). They may be tasked with handling media inquiries, issuing press releases and gaining press coverage for these releases. These professionals may also plan and direct events designed to improve relations with the community, and coordinate public appearances for company executives. Those who work for larger organizations may have more specific job duties focused on areas like community, media or investor relations.
O*Net reports that public relations coordinators' duties may include complying with media queries for information, designing and directing campaigns to influence public opinion and creating informational materials (www.onetonline.org). Public relations coordinators may also participate in product marketing and