Employees work effectively and efficiently only when they are identified with the values and objectives of the company and have a sufficient level of intrinsic motivation. Proper underpinning and the use of human potential is an essential requirement for the existence of a successful company in a competitive environment. Optimal use and development of human resources depends on three conditions – knowledge, motivation and opportunities (Fabianová & Janeková, 2011, p. 56). Barták (2006) argues that knowledge and motivation reflect the internal characteristics of an employee, but it is the third condition – opportunities, which are equal to corporate culture, gives him the real chance to succeed