This study is aimed at: (a) observing and collecting the packaging of the beverages sold at hypermarkets, and then classifying based on the content attributes of the beverages; (b) analyzing package samples of the beverages and exploring the applications of design elements of the beverage packaging. Our hypothesis for this study is that the beverage packaging of various kinds may show distinct applications of design elements. The beverage packaging samples in this study include the following container types with a volume less than 2000ml