Mobile technology will open up a huge range of business opportunities and
applications. Of these, executives surveyed agree that location-aware services
will have the greatest potential impact over the next five years, and many will be
moving advertising sales promotion and entertainment to the mobile platform.
Mobility will also drive new types of embedded machine-to-machine technology
and sensor-based networks. SIM-enabled sensors, RFID technologies and smart
codes will become common. And smart networks will trigger innovation across
many industries—smart grid networks in energy and transportation; chronic
disease monitoring networks in healthcare; mobile aware tagging in retail.