1. Sports Footwear and ApparelIndustry Analysis Nike Corporation Group 4: Josh Fernino Brent Hare Victor Hemmati Lance Hollister Chris Kerschen Ty Parasiliti Vincent Ukwu
2. Defining The Industry
3. Industry Defined 20,000 retail accounts throughout the U. S. using independent distributors and also has contracts with 110 other countries Also has agreements with Internet companies and subsidiaries Operates within the sports footwear and apparel market. Originally designing and producing running shoes, their portfolio has broadened to include a wide range of sports and leisure wear. This is all endorsed by top sporting personalities
4. NAICS Codes North American Industry Classification System The standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy The first two digits of code designate the sector, the third designates the subsector, the fourth digit designates the industry group, the fifth digit designates the NAICS industry, and sixth digit designates the U.S. detail industry
5. NAICS Codes ExampleNAICS Codes Name Classification Level 31-33 Manufacturing Sector Leather and Allied 316 Subsector Product Manufacturing 3162 Footwear Manufacturing Industry Group 31621 Footwear Manufacturing Industry Rubber and Plastics 316211 U.S. Detail Industry Footwear Manufacturing
6. Nike Products They design, develop, and market high quality active sports apparel, equipment, and accessory products Nike distributes one new shoe style every single day Nike’s critical factors for success are maintaining current standards, closer working relationships, and retaining customer loyalty by guaranteed standard of product
7. Nike Products Their products are made for men, women, and children of all ages. The company presently sells roughly 300 models of athletic shoes in 900 styles for 25 different sports. Nikes target market for their shoes is males and females between 18 and 35 years old.
8. Nike Products They not only see competition from Adidas and Reebok, but also with Old Navy and Abercrombie and Fitch Continuous marketing research is the key in assessing the market