Close inspection of the means reveals that firms that
participate in such associations adopt more green
supply chain initiatives than firms that do not. The
respondents were asked to specify which associations
their firms participated in. The respondents
mentioned variety of associations such as Sony Green
Partner, Canon Green Product, Pioneer Green Partner,
Ecoleaf, RoHS, JVC, Mitsubishi, Jackim, FMM,
MICCI, and SIRIM. It is clear that most of these
associations are developed by large firms.