Within the context of the theory of intergroup distinctiveness, Tajfel proposes that when different groups come in contact, there is a tendency for them to compare themselves on the grounds of abilities, possessions, personal traits, accomplishments, and so forth. According to his theory, these "intergroup social comparisons" will assist individuals in forging their group image and positive ingroup distinctiveness. It may be the case that individuals seek solace in the knowledge that they are part of groups which enjoy some primacy and prestige. Given that speech is to be seen "as an identity adjustment made to increase group status and favourability" (Edwards, 1985: 152), we could argue that in situations when group membership has to be accentuated and supported, speech divergence may be an important strategy for distinguishing oneself from members of other groups. An example of speech divergence is given in Holmes (1992: 257):