Blue Ocean Strategy = companies consciously sidestep their competitors and focus their activities on creating new, profitable markets.
Companies applying Blue Ocean Strategy follow a structured approach and develop innovations in a targeted way with which they unlock completely new growth potentials. As a result these companies make their competition irrelevant!
Blue Ocean Strategy was developed by renowned professors W. Chan Kim and Renée Mauborgne at the INSEAD Business School. The resulting book became an international management bestseller.
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