Zara’s product merchandising policies emphasize broad, rapidly changing product lines, relatively high fashion content, and reasonable but not excessive physical quality “clothes to be worn 10 times,” some said.
In the last twenty years the supply chain has undergone drastic changes. The traditional push system, in which consumer demand outweighed supply, has transformed into a pull system or what some have coined—the demand chain. The consumer is now empowered and they are demanding a continuous supply of new innovative products at low, low prices.