Bangkok Post interviewer Pon Van Compernolle poses five questions that provide Parnda Executive Director Chanat Sorakraikikul the opportunity to present general, up-to-date picture of the company's jewellery production and retail operations. What is business model, Strategy for the business, Impact commodity prices industry, Impact about the AEC, Prospects for Pranda in 5 year time. and the future of retail jewelry, Panda will be looking at the band's business.