The purpose of this advertisement is to persuade people not to smoke. The intended audience is anyone who either does smoke or wants to smoke. The style of this advertisement is midlevel. The context of this ad is to both present-day smokers and non-smokers. The genre is an advertisement that can be seen in magazines or possibly billboards. The only logical appeal that I found in this advertisement is the statement “smoking kills”, but they don’t have any evidence to back it up. The fact that the cigarette contains bullets brings an ethical appeal to this ad. A pathetic appeal is also brought to the ad by the bullets being in the cigarette. Having something that is known to kill, in something as common as a cigarette puts smoking in a whole new perspective. Having the smoke in the picture goes to show how it affects other people as well. It doesn’t just kill you; it can kill anyone, even people who haven’t smoked a day in his or her life. The strategy of argumentation used in this advertisement is analogy. People have been told numerous times that smoking causes cancer, which leads to death. But by putting it in a different perspective, as blunt as this one, makes you re-think if that cigarette is really worth it. The either-or argument is used in this advertisement. They are saying if you choose to smoke, you will die, and if you don’t, you won’t die. There’s no other options being explored, you’re only exposed to two. The red herring fallacy is also being used in this ad. Aliyana is distracting the viewer by showing the cigarette with bullets, saying smoking kills, but yet doesn’t say why smoking kills. I definitely think this ad is effective because since the background is simple, the cigarette sticks out so much more. It is a harsh advertisement, and with the bullets in the cigarette, it is very emotionally appealing.