Abstract
Social Media has become a tool for government communication due to its capacity for real-time and interactive information sharing. In the Philippines, Social Media has become one of the major platforms of government communication when the New Media department under the Presidential Communications Operations Office (PCOO) was created. The PCOO New Media handles the Social Media accounts, the website, and the e-mail of the President of the Republic of the Philippines. It manages the online interactions of the President. The study’s basic research question is “Is PCOO New Media efficiently using Social Media as a tool for Government Communication?”