Destination management is the coordination and integration of all of the elements of the
destination mix in a particular geographic area based upon a defined tourism strategy and plan.
The destination mix elements are the attractions and events, facilities (hotels, restaurants, etc.),
transportation, infrastructure, and hospitality resources (Mill and Morrison, 2012). In addition,
destination management encompasses the image-making, branding, and marketing and
communications of all that the place has to offer to tourists.
Destination management is the coordination and integration of all of the elements of the destination mix in a particular geographic area based upon a defined tourism strategy and plan. The destination mix elements are the attractions and events, facilities (hotels, restaurants, etc.), transportation, infrastructure, and hospitality resources (Mill and Morrison, 2012). In addition, destination management encompasses the image-making, branding, and marketing and communications of all that the place has to offer to tourists.
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