Power: Social status and prestige, control or
Achievement: Personal success through demdominance
over people and resources
onstrating competence according to social
standards.
Hedonism: Pleasure and sensuous gratification
for oneself.
Stimulation: Excitement, novelty, and challenge
in life.
Self-direction: Independent thought and
action-choosing, creating, exploring.
Universalism: Understanding, appreciation,
tolerance, and protection for the welfare
of all people and for nature.
of the welfare of people with whom one
is in frequent personal contact.
Tradition: Respect, commitment, and acceptance
of the customs and ideas that traditional
culture or religion provide.
Conformity: Restraint of actions, inclinations,
and impulses likely to upset or harm others
and violate social expectations or norms.
Security: Safety, harmony, and stability of society,
of relationships