Based on previous research discussed earlier (Szpunar et al., 2007), Szpunar et al. (2009) hypothesized that several posterior cortical regions, including parahippocampal cortex and posterior cingulate, would exhibit increased activity for familiar past and future settings, compared with unfamiliar future settings, and their results supported this hypothesis. Szpunar et al. (2009) interpreted these findings in light of work by Bar and colleagues (e.g., Bar and Aminoff, 2003; Bar, 2007) showing that both of these regions play a role in generating contextual associations based on past experience, which is important for both remembering the past and imagining the future.