As the Cotai Strip enters its second wave of integrated resort
construction an increasing number of MICE, as well as other
nongaming venues, will be included within the resort designs. A key
vision behind casino liberalization, as well as an expressed wish by
the Chinese authorities, is for Macao to diversify its tourism portfolio
to include more MICE development. Examining Macao’s casino
tourism growth trajectory, this article suggests this limited growth
in MICE could continue. Isolating key limiting factors, strategic actions
are presented in the paper as approaches to further involve and
potentially advance MICE development along Macao’s Cotai Strip.
As the Cotai Strip enters its second wave of integrated resort
construction an increasing number of MICE, as well as other
nongaming venues, will be included within the resort designs. A key
vision behind casino liberalization, as well as an expressed wish by
the Chinese authorities, is for Macao to diversify its tourism portfolio
to include more MICE development. Examining Macao’s casino
tourism growth trajectory, this article suggests this limited growth
in MICE could continue. Isolating key limiting factors, strategic actions
are presented in the paper as approaches to further involve and
potentially advance MICE development along Macao’s Cotai Strip.
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