A regional set of priorities was especially important for RVPs because they had much smaller windows of time in which to have an impact. As one RVP put it, "Face time is mission critical." Often, RVP visits lasted less than two hours, as opposed to the three to four hours that a DM might spend in a store; they were also less frequent. RVPs therefore had to be better prepared for visits, with a focused agenda and a short list of priorities. They had to decide in advance whether they were going to focus primarily on customer service, selling, or operational excellence.