First offer was another important factor that predicted high individual profit both in Canada and in China. In this study, the level of first offer was found positively related to individual profits both in Canada ( p , 0.001) and in China ( p , 0.05), which supported H3a and provided more evidence for the importance of first offer during business negotiation. As predicted in H3c, higher level of distributiveness led to more satisfaction with negotiation in Canada but less satisfaction in China. This is consistent with the
274 cultural differences between these two countries: collectivistic Chinese people emphasize group values and collective good and further a harmonious relationship, therefore they are not comfortable with the high level of distributiveness during negotiation, and instead, they are striving for a win-win solution; individualistic Canadians are more comfortable with the competitive win-lose situation, and thus are more satisfied with the high level of distributiveness. The results from this study also partially supported H3b, that is, high level of assertiveness led to more satisfied Chinese negotiators but this did
not hold in Canada, which could be an interesting topic for future studies.