Tourism information systems and metrics will be strengthened to address the need to generate timely
and accurate market intelligence and produce regular reports on tourism performance to inform policy
making. It is recommended that a Tourism Technical Authority (TTA) take the lead in identifying metrics
and processes for performance monitoring at the national, state, and regional levels. The TTA will also
track indicators (e.g., international and domestic visitor spending, the contribution of tourism to GDP,
and tourism investment and employment) and information on associated impacts. Strengthening
the analytic capacity for tourism value chain analysis will support programs that enhance linkages
between tourism and other areas of the economy. Market intelligence will be disseminated for use by
all stakeholders, especially the private sector. Information and reports generated through activities of
the TTA will be used to monitor implementation of the Master Plan.