However, it is important to remember that qualitative interviewing has limitations, especially in its reliance on talk and text, generated through the rather specific and refined context of an interview. Qualitative interviewing tends to direct our research gaze away from visual, spatial and observational social worlds, although it is also the case that many qualitative interviewers feel that they are engaging in ethnographic research practices. This means that the discussion of observation and visual methods which follows in Chapters 5 and 6 is relevant to the practice of qualitative interviewing and, as I suggested in Chapter 3, the divisions between these methods are blurred. It is to a discussion of observation that we now turn.