BACKGROUND Starbucks Corporation is an American global coffee companyand coffeehouse-chain based in Seattle, Washington. The first Starbucks opened in Seattle, Washington, on March30, 1971 by three partners that met while students atthe University of San Francisco: English teacher JerryBaldwin, history teacher Zev Siegl, and writer Gordon Bowker. They sold beans and coffee makers. Customers were encouraged to learn how to grind the beans andmake their own freshly brewed coffee at home. Starbucks name came from a character in classic novel MobyDick, published in 1851, which takes place in sea. Logo was chosen with the start of the company in the year 1971.The founders wanted the logo reflects the historical relationshipbetween coffee and sailing traders. In 1987, the original owners sold the Starbucks chain to formeremployee Howard Schultz and quickly began to expand.