4. DISCUSSION ON SWOT ANALYSIS
It is not simply enough to identify SWOT of the ELECTRE I outranking method. Applying SWOT in this fashion can obtain leverage for a company (Ferrell, 1998).
4.1 Strength
The strength of MCDM is to aid decision-makers to be consistent with fixed „general‟ objectives; to use representative data and transparent assessment procedures and to help the accomplishment of decisional processes, focusing on increasing its efficiency. The ELECTRE I method, in which the criteria of the set of decisional alternatives are compared by means of a binary relationship, often defined as outranking relationship, is more flexible than the ones based on a multi-objective approach.