The video’s inspired over 26,000 dollars in donations to end domestic violence. The “JK Wedding [Entrance] Dance” became so popular that NBC parodied it on the season finale of “The Office,” which just goes to show, it’s truly an ecosystem of culture. Because it’s not just amateurs borrowing from big studios, but sometimes big studios borrowing back. By empowering choice, we can create a culture of opportunity. And all it took to change things around was to allow for choice through rights identification. So why has no one ever solved this problem before? it’s because it’s a big problem, and it’s complicated and messy. It’s not uncommon for a single video to have multiple rights owners. There’s musical labels. There’s multiple music publishers. And each of thesa can vary by country. There’s lots of cases where we have more than one work mashed together. So we have to manage many claims to the same video YouTube’s Content ID system addresses all of these cases. But the system only works through the participation of rights owners. If you have content that others are uploading to YouTube, you should register in the Content ID system, and then you’ll have the choice . about how your content is used. And think carefully about the policies that you attach to that content. By simply blocking all reuse, you’ll miss out on new art forms, new audiences new distribution channels and new revenue streams. But it’s not just about dollars and impressions. Just look at all the joy that was spread through progressive rights management and new technology. And I think we can all agree that joy is definitely an idea worth spreading. Thank you [Applause]