There was a time when the prime business of business was to make a profit and product. There is now a prior, prime business, which is to become an effective learning organisation. Not that profit and product are no longer important, but without continual learning profits and products will no longer be possible. Hence: the business of business is learning – and all else will follow. Or as Reg Revans has noted: “Learning inside an organisation must be equal to or greater than change outside the organisation.”