At Apple, multiple and multi-layered ba are created between and beyond the organizational boundary, and knowledge triad relationships are embedded in every level and
section of the organization, resulting in a fractal organization. The knowledge triad relationship promotes creative
routines to produce unique and cutting-edge business models and to optimize the whole supply chain. In addition, it
fosters the culture of synthesizing the parts and the whole
- the strategy of the company and the details of the products in this case- through dialogue and practice from which
new knowledge constantly emerges.