Tactics on the other hand are practical steps you take and tasks you do that stay in line with, as well as help accomplish, your strategy.
An analogy for this would be the war. Strategy is what you do before a war, i.e. plan and prepare for an unexpected war. While tactics are what you do in the war, i.e. efficiently execute the war strategy.
So you may be wondering at this point… so what? Why is this important? A proper understanding and application of strategy and tactics is key to successfully reaching your business goals. What I commonly see from businesses is that they tend to heavily focus on one over the other. They either have a solid vision of reaching specific business goals, yet don’t know how they can get there. Or they blindly execute and try a number of different tactics, with no specific vision or tangible goal in mind. Basically, you either have visionaries with no action, or you have doers with no clear direction. Success requires both working in harmony together.
Tactics on the other hand are practical steps you take and tasks you do that stay in line with, as well as help accomplish, your strategy.An analogy for this would be the war. Strategy is what you do before a war, i.e. plan and prepare for an unexpected war. While tactics are what you do in the war, i.e. efficiently execute the war strategy.So you may be wondering at this point… so what? Why is this important? A proper understanding and application of strategy and tactics is key to successfully reaching your business goals. What I commonly see from businesses is that they tend to heavily focus on one over the other. They either have a solid vision of reaching specific business goals, yet don’t know how they can get there. Or they blindly execute and try a number of different tactics, with no specific vision or tangible goal in mind. Basically, you either have visionaries with no action, or you have doers with no clear direction. Success requires both working in harmony together.
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