Primary and Secondary Research
The Internet is a useful tool when conducting both primary and secondary
research. Not only are there a number of free tools available when it comes
to calculating things such as sample size and confidence levels (see Tools of
the Trade for some examples), but it is also an ideal medium to reach large
numbers of people at a relatively low cost. Notably, the origins of the web
as a network for academics to share information make it a useful tool for
researching existing research reports.