Sponsorship are hard work and should not be seen as an easy way to raise funds for projects or to keep the event producer in a solid financial position. Sponsorship is a business arrangement, which yields a commercial return for the sponsor. in order to suceed it is essential that the event owner is able to prove to a prospective sponsor that it is a worthy partner that is going to deliver tangible benefits and results. Once the sponsorship is secured, the hard work really starts. before the sales process and the development of the proposal there are a number of internal consideration