The computer market has various products which can basically be classified into software and hardware categories where each are sub-divided into various product segments. It is clear that Dell is focused on the computer hardware market where it started with the desktop personal computer as its initial product segment. Further product segments such as notebooks, servers and computer peripherals have been added to its marketing mix as revenue increased. In addition, Dell has partnered with major corporations such as Microsoft to ensure their products are equipped with the latest software as per customers' needs.