5. Collaborative incentive and reward systems to reduce, reuse and avoid using resources Changes need to be made to the traditional incentive and reward systems, which are based on the assumption that progress and performance should be measured largely through financial metrics. But what if managers were also compensated on the broader improvement of the business (such as sustainability criteria), not just profitability? This includes new metrics and KPIs for the future supply chain (CO2 emissions reduction, reduced energy consumption, waste reduction). These metrics need to become more visible and require senior-level ownership to drive them down to all levels within organizations.