All signs that have the property name/logo (not the property graphic logo) must be branded with either the Best Western or Best Western Premier brand (logo or words). Because of local zoning requirements, historical district regulations and architectural reasons, it is sometimes not possible to design all exterior signs in the regulations of the Property Identification Signs. It is recommended to use the Best Western Premier logo to increase the awareness of Best Western Premier. The words “Best Western Premier” are also acceptable. The Best Western Premier (logo or words) or Best Western brand (logo or words) must not be less than 20% of the total sign area.