A Facebook presence is becoming an increasingly complex part of a marketers strategy to understand an engage with fans and customers alike. Clearly the objective is not to start a page and hope fans will find you. Because as we all know, hope is not a strategy. You need to plan for success. It is important to understand the unique aspects of Facebook’s functionality to deliver the best experience for your fans which should beget more fans. Facebook can help drive brand awareness, loyalty, engagement, and ultimately, benefit to your bottom line.