5. The objectives of the Study
The main purpose of this study is to evaluate the role of packaging in Jordanian consumer’s perception of product
quality at the point of purchase. In order to meet this objective, the following objectives taken up under our
consideration.(Gaafar,2012)
1-Investigating the influence of the following factors (Protection of products and consumer, Promotion of products,
Facilitation of storage, use, and convenience of products, Facilitation of recycling and reduce environmental damage)
on Jordanian consumer's perception of product quality at the point of purchase.
2 - To increase awareness about the important of packaging. As a way to gain consumer's notice and attention,
3- To propose useful direction for future researches.
5. Importance of the Study
The importance of this study stems from the following reasons:
1- The scarcity of studies and scientific research dealing with the role of packaging in Jordanian consumer's
perception of product quality at the point of purchase. According to the researcher's limited knowledge and after a
comprehensive survey on the packaging literature in Jordan, this study is the first in packaging field especially for
juice products.
2- It investigates the role of packaging in consumer's perception of product quality at the point of purchase.
3- The result of this study will be useful for companies that export their products to Jordan, companies that work in
Jordan, and help Jordanian companies in designing their products' packages in a most appropriate way that helps to
create a better awareness for their products.
4- The results of this study will be useful for academicians; they can gain insights and suggestions for future
research.
5. The objectives of the StudyThe main purpose of this study is to evaluate the role of packaging in Jordanian consumer’s perception of productquality at the point of purchase. In order to meet this objective, the following objectives taken up under ourconsideration.(Gaafar,2012)1-Investigating the influence of the following factors (Protection of products and consumer, Promotion of products,Facilitation of storage, use, and convenience of products, Facilitation of recycling and reduce environmental damage)on Jordanian consumer's perception of product quality at the point of purchase.2 - To increase awareness about the important of packaging. As a way to gain consumer's notice and attention,3- To propose useful direction for future researches.5. Importance of the StudyThe importance of this study stems from the following reasons:1- The scarcity of studies and scientific research dealing with the role of packaging in Jordanian consumer'sperception of product quality at the point of purchase. According to the researcher's limited knowledge and after acomprehensive survey on the packaging literature in Jordan, this study is the first in packaging field especially forjuice products.2- It investigates the role of packaging in consumer's perception of product quality at the point of purchase.3- The result of this study will be useful for companies that export their products to Jordan, companies that work inJordan และช่วยบริษัทจอร์แดนในการออกแบบแพคเกจของผลิตภัณฑ์ของตนในทางที่เหมาะสมที่สุดที่ช่วยให้สร้างจิตสำนึกที่ดีสำหรับผลิตภัณฑ์ของตน4 - ผลการศึกษานี้จะเป็นประโยชน์สำหรับ academicians พวกเขาสามารถได้รับข้อมูลเชิงลึกและคำแนะนำสำหรับอนาคตงานวิจัย
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