“What get measured, get managed”, a wellknown
and dominant quote made by Peter Drucker
(Drucker, 1993) implies that to enable the firms to
manage its intellectual capital, intellectual capital
has to be measurable. To measure intellectual
capital within the firm, there are currently
reporting practices initiated in the European Union
(EU). Many leading European firms have reported
intangible assets in their supplementary reports
to financial statements (Ordonez de Pablos,
2005). The contents are mostly presented in a
narrative style. In Germany, narrative reporting
is mandatory for all companies, while in the
UK narrative reporting is voluntary for listed
companies (Blaug & Lekhi, 2009). Under the new
practices, the classifications of intellectual capital
have broadened to include more elements of
businesses such as human capital, organizational
capital and customer capital (Roberts, 2003). When
intellectual capital is classified as human capital,
organizational capital and customer capital, there
are emerging tools applied to measure and report
such capital to be discussed in the next section.