The expansion of the Mango group continued during the 2010 financial year with the opening of 464 new stores throughout the world. At the end of the 2010 financial year, they were represented in 102 countries. As at 31st December 2010 the group had 707 own stores and 1,050 franchises. The total selling space of the chain is 429,754 m2 of which 220,387 m2 corresponds to company stores (51.78%) and 209,376 m2 correspond to franchise stores (48.72%).
The franchise system is used in countries where the cultural and administrative characteristics are different to theirs and it is therefore more appropriate that people in their own country manage the stores. This management system is also used where there is a good location and when the characteristics of the market make it more appropriate