Average Sector Growth on Social Media
The first metric I looked at is how the industry has grown quarter on quarter on Facebook and Twitter. The chart below is surprising for two reasons. Firstly, I was expecting to see quarter on quarter growth and secondly I expected Facebook to have higher growth rates than Twitter.
On Facebook, Q1 and Q2 of 2012 and 2013 do comparatively better than Q3 & Q4 of 2012. I’d love to revisit this chart at the end of 2013 to see if Q3 & Q4 consistently underperform in terms of growth. I’m wondering if the dip in Q3 & Q4 is due to the seasonality of airlines, are less people traveling in the second half of the year? So far it looks like the airlines have been able to ramp up their fan growth in 2013 as they become more comfortable with the platform and more people join Facebook.