In all these activities, creative participation and involvement of tourists is stimulated by formative learning through attending thematic workshops, or by multisensory and emotional stimulation associated with well-defined experiences (Ferrari et al., 2008).
The more learning and sensorial stimulation are co-present in the same experience, the more the experience will be unique, attractive and creative, contributing also to making the tourist a ‘prosumer’ of their own holiday (Richards & Wilson, 2006).
Halfway between producer and consumer, the creative tourist contributes personally to the making of their own holiday experience, because the way in which everyone understands, interprets and lives information, incentives, feelings and emotions is unique and original.
All these proposals offer tourists the possibility to develop their own creative potential through an unusual, educational and cultural travel experience, where the contact with cultural diversities is a stimulus to approach experiences flexibly, beyond rigid patterns and boundaries (Kliček, 2008).
But it is also possible to experience cultural diversity through a tourist performance which becomes a performance of self, helping to develop the individuality and the cultural background of those involved (Sin, 2009).