In 2005 Leonid Afremov vacationed in Playa del Carmen and Cancun for the first time. Since then he was visiting the Mexican Caribbean 2 to 3 times a year and completely fell in love with the area. Eventually in March 2010 Leonid decided to take on early retirement recommended by his doctors and moved to Playa del Carmen, a popular resort town near Cancun. His children were involved in his business to the point that they had to move to Mexico as well. His children manage his virtual gallery and shipping office in Playa del Carmen. The Afremovs also have locations in Cancun and Cozumel where they sell art during the busy tourist season in the winter. Leonid found Caribbean Mexico very relaxing and stress free to spend his time painting. In 2011 Leonid sponsored the construction of his own personal ranch near Puerto Morelos where he spends much of his time.