Facebook Fanpage do helps in marketing communication in terms of 4Ps.
It can serve as a good marketing communication tool for the coffee shops’ owners in Hatyai to build engagement with the customers and motivate them to purchase their products. There are many factors which can contribute to the effectiveness of Facebook Fanpage in marketing communication in term of 4Ps, such as to be honest and respectfulto the customers, frequently keep up-to-date 4Ps information, owners participate in Dialogwith the customers, and be humorous to avoid boredom of the Fanpage. As a result, what the owners of the coffee shops should do is to spend more time and efforts on their shops’ Facebook Fanpage because this way can enable them to get more customers and increase their sales. The owners should post pictures of their products or contents about their shops more in the evening because most of the customers will play Facebook in the evening after they finish their schools or get off their works. Since most of their customers who follow their Fanpageis Female high school students and university students, so it will be good if they post some interesting things which can attract the female customers attention on the Fanpage.This social network allows the shops to effectively build relationship with the customers in less cost and more convenience. They can disseminate their information more easily to their target customers than the traditional marketing communication tool such as radio advertisements.
The research result from our report provides high benefit for the coffee shops’ owners to follow. They can adapt their marketing business operations with the result from our report. For example, if in the past they have the shop’s Facebook Fanpage but they do not regularly update any information, just create an account and neglect it, they can now confidently spend more efforts and time on it as this channel allow them to gain more customers and can help them to increase sales.
Facebook Fanpage do helps in marketing communication in terms of 4Ps.
It can serve as a good marketing communication tool for the coffee shops’ owners in Hatyai to build engagement with the customers and motivate them to purchase their products. There are many factors which can contribute to the effectiveness of Facebook Fanpage in marketing communication in term of 4Ps, such as to be honest and respectfulto the customers, frequently keep up-to-date 4Ps information, owners participate in Dialogwith the customers, and be humorous to avoid boredom of the Fanpage. As a result, what the owners of the coffee shops should do is to spend more time and efforts on their shops’ Facebook Fanpage because this way can enable them to get more customers and increase their sales. The owners should post pictures of their products or contents about their shops more in the evening because most of the customers will play Facebook in the evening after they finish their schools or get off their works. Since most of their customers who follow their Fanpageis Female high school students and university students, so it will be good if they post some interesting things which can attract the female customers attention on the Fanpage.This social network allows the shops to effectively build relationship with the customers in less cost and more convenience. They can disseminate their information more easily to their target customers than the traditional marketing communication tool such as radio advertisements.
The research result from our report provides high benefit for the coffee shops’ owners to follow. They can adapt their marketing business operations with the result from our report. For example, if in the past they have the shop’s Facebook Fanpage but they do not regularly update any information, just create an account and neglect it, they can now confidently spend more efforts and time on it as this channel allow them to gain more customers and can help them to increase sales.
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